Tag Archives: warrior wednesday

Posted on

I Teach…

This week, we are going to discuss something so essential that you can’t do business without it. This essential by-product of a business relationship is trust. A great relationship with a client can be a hard thing to build, but the foundation must be one of mutual trust.  There is no reason to have a poor rapport between yourself and your clients, so we are going to discuss building bridges and making relationships work. Let’s get started!

 

Be Professional—But Approachable

How you present yourself in your initial communications with new and potential clients is crucial to building trust. That doesn’t mean you need to be formal. An effective email is more about being relevant, brief and to the point while remaining friendly. Speak to your client in the same way you would a colleague. Depending on their style, you can keep it casual, but be sure to present yourself as the professional and business owner you are. Take the initiative.

Time Is Money

Both you and your client are busy, so be respectful of everyone’s time. That means keeping calls or meetings to the amount of time scheduled, not canceling or rescheduling last minute, not forgetting to show up or showing up late, etc. Admittedly, the more clients you have, the more difficult it gets, but also try to be flexible to their schedule when planning communications.

Communicate—And Communicate WELL!

Depending on the type of process you and your client have set up, make sure to deliver. This could be weekly check-ins or recaps via Skype, follow-up emails, monthly reports, etc. Be sure you’re communicating what it is you’ve accomplished and how it has impacted your client’s business. Clients love to see how freelancers are spending their time because every hour spent is budget spent. Make sure to keep your client in the loop.

Keep Up To Date!

If for some reason you need to let a client go or realize you’ve taken on too much work, do what you can to transition out smoothly. Finish the project whenever possible. If that’s not possible, try finding a replacement you can recommend. No one likes to be left holding the bag.

YOUR VISION TORCH Series
Achieve Your Dreams, Ignite Your Vision, & Re-engineer Your Life Purpose

AVAILABLE: amazonbarnes and noble   

Vision Torch Banner1

More blog articles at www.yourinneryou.com
Dear Princess Column at: www.sentimentalnursewriter.com

Download your free sample here

Posted on

I Teach…

once uponWe’ve been talking about communication here for a little bit, and I would like to spend this week talking about the importance of being a “people” person. Now, that’s going to scare a few people out there. There are those of us who believe we are not “people” people. But everyone can learn to communicate with others, help others, and understand the needs of others. I’d like to look at some of the reasons communication skills are some of the most important skills a person can have.

Builds, Maintains and Creates Relations

Relationships are built and can be maintained by positive encounters with others. Communication will be key to this process – without effective skills, it will be difficult to properly construct and nurture productive relationships.

Want to Make Something AMAZING happen? Learn to Communicate

When people feel comfortable in openly communicating new ideas, cooperation and innovation will be at an all-time high. In addition, if they are unable to convey their ideas due to limited communication skills, it is likely that the idea will not be implemented to its full potential.

Growth Is Based on Communication

A lack of communication can lead to the collapse of any relationship. Let’s face it, without proper communication internally and externally, most relationships, including within groups and organizations, will struggle to survive. Communication can also lead to productivity and helps to avoid unnecessary delays in the implementation of ideas.

Looking After a Team? Communication Is KEY!

If communication within a workplace is encouraged, a more cohesive and effective team will emerge. Good communication within a team also tends to boost employee morale. When employees feel that they are well informed of the company’s direction and vision, they will feel more secure within their role. Regular internal communication can also lead to an improved work ethic if staff are reminded of achievements and feel that they are working towards a common goal.

Bad Management? Is Your Communication at Fault?

When managers are effective communicators, they are more able to inform staff adequately of their responsibilities and what is expected from them. Good communication skills also help managers to provide constructive feedback to their staff, build better relationships, and understand personal goals that staff may wish to work towards. Try it—it works!

YOUR VISION TORCH Series
Achieve Your Dreams, Ignite Your Vision, & Re-engineer Your Life Purpose

AVAILABLE: amazonbarnes and noble   

Vision Torch Banner1

More blog articles at www.yourinneryou.com
Dear Princess Column at: www.sentimentalnursewriter.com

Download your free sample here

Posted on

I Write…

coachWe’ve discussed content marketing—its failures, its successes—but we haven’t discussed some of the finer points of making your content work. This article is a series of points. Points that, if used properly, will help you fine tune your content marketing. Try these little tips to create a big response…

Create Content That Is Readable, Shareable and Hilarious

Some of the most popular viral campaigns have had the above ingredients. Being funny, making content worth sharing and making your content extremely readable are key steps towards success.

Longer Length Is Better

Yes, it’s hard to write a huge blog article—but try to write something that has some substance to it. Don’t just push out short articles. Write to inform and make sure your longer blog articles are easy to read. Break your content into paragraphs and allow your reader to scan through your content.

Images, Images, Images

If you want to make a success of your content, you should use images. When sharing your content, you want people to be captured as quickly as possible—good images allow this to happen easily. Don’t shy away from funny images, either. People like to laugh.

Appeal to Emotions

This is another point that many content marketers forget. If something makes you happy, sad, or enraged, you are emotionally attached. If your content can cause this kind of reaction with your readers, then they are more likely to take action with your content. Try to cause emotion, and you’ll see response.

Aim to Get Shared by Influential People

If you can get your content shared by at least one social media influencer, you will be on your way to gaining a new audience. The virtue of being shared by an influencer will create a level of trust with their audience. You will become a trusted source of information. Try to attain as much action as you can with influencers—it can only help you.

YOUR VISION TORCH Series
Achieve Your Dreams, Ignite Your Vision, & Re-engineer Your Life Purpose

AVAILABLE: amazonbarnes and noble   

Vision Torch Banner1

More blog articles at www.yourinneryou.com
Dear Princess Column at: www.sentimentalnursewriter.com

Download your free sample here

Posted on

I Write…

writingWe’ve discussed content marketing, but we haven’t faced one undeniable fact. A lot of content marketing strategies fail. But why do they fail? This is an autopsy, ladies and gentlemen. We are going to look at why content marketing fails. If you are squeamish, leave now… but if you really want to know the gory details, read on…

What? You Had No Strategy?

In content marketing, you need to strategize, strategize, and strategize some more. Without a strong strategy in place, you’ll be the Monday night quarterback who enters the playing field looking up at the stands and hoping for the audience to cheer – even when you fumble.  It doesn’t work.

Am I Blue? Am I Boring?

You don’t like talking to a stick in the mud. Why would you like reading a dry blog post that sounds like it was written by someone boring and dull? I don’t want to read it. Nobody else wants to read it. People love doing business with people. Humanize your content and make it fun to read. Don’t be afraid to let your personality shine! Your audience will connect with your content faster and appreciate the extra showmanship you offer.

What, You Don’t Want to Spend a Dime?

You can start a blog for free, make a podcast for free, and create videos for free. With so many free methods for creating content, it’s natural to think that content marketing is also inexpensive. Although it’s true that you can create content for a stupidly low price, you’re probably cutting yourself short if you promote on the cheap. If your content marketing isn’t working, you might not have the right team putting it all together.

P.T. Barnum Says… Promote! Be Extravagant!

Perhaps your content is high-quality but still, no one is consuming it. Are you doing enough to get the right amount of eyeballs on your words, videos and images? Probably not. Although you never want to be overly self-promotional, some promotion of each piece of content is necessary to let your audience know it’s available.

Know Your Competition

There’s a lot of noise in our daily lives. From TV commercials and radio ads, to a flood of new blog posts being published every day, you’re already competing with a lot of content. If your competitor is producing a healthy portion of that content, your job just got a little more difficult. You have to be competitive! COMPETITIVE!

YOUR VISION TORCH Series
Achieve Your Dreams, Ignite Your Vision, & Re-engineer Your Life Purpose

AVAILABLE: amazonbarnes and noble   

Vision Torch Banner1

More blog articles at www.yourinneryou.com
Dear Princess Column at: www.sentimentalnursewriter.com

Download your free sample here

Posted on

I Teach…

once uponYou’ve gained clients and you have a full meeting book, but you find that your clients are too on edge to be comfortable and allow themselves to develop. This blog post is all about building a relationship with your client and getting them to open to you. If you can’t connect with your client, you won’t be able to do your job. So when you meet a client and start a meeting, why don’t you try some of these top tips…

Gentle Sounds

Music can help your clients feel relaxed. Try slow, relaxing, gentle music and allow the mood to do its job. If your client is relaxed, you will have them talking about the real issues in no time at all. The right music puts people into a great mood—and that’s your first goal.

Be the Host with the Most

Offer your client a coffee or a soft beverage. Nothing alcoholic. You’ll find that the client will feel more important and will start to work with you. Be a good host to get the most from your clientele!

Be Modern, Be Comfortable

A fan may help relax a client and help to keep them cool and calm.  Make sure the room is warm first.  The most important thing you can do is keep your client comfortable. If they are too hot, their mind won’t be on the task at hand; same if they’re cold.

Keep the Conversation Going 

Chat about your client – the upcoming wedding, the kids, the job. People tend to ease up when the conversation is about them. Make everything about your client.

Reassure

You will do well to reassure your clients that they are doing a great job during the entire coaching session. You want to make sure you are reassuring them as much as possible towards the start when they will be the most nervous.

Fake It ’Til You Make It

If you’re fairly new at coaching and you’re scared of appearing unprofessional—just fake it. The more comfortable you are, the more at ease your clients will be. Never give the impression that you don’t know what you are doing.

YOUR VISION TORCH Series
Achieve Your Dreams, Ignite Your Vision, & Re-engineer Your Life Purpose

AVAILABLE: amazonbarnes and noble   

Vision Torch Banner1

More blog articles at www.yourinneryou.com
Dear Princess Column at: www.sentimentalnursewriter.com

Download your free sample here

Posted on

I Teach…

once uponFor those of us who are new to coaching, this blog article is all about connecting with your customer. Sometimes it’s easy to build a relationship, sometimes it’s hard— but it is a crucial part of your work. You must be able to connect with the people who hire you. Let’s look at some steps that will help you build up your clients. It’s not as hard as you may think.

Warn Them, Inform Them… Let Them Know What to Expect

When you meet with a client for the first time, it would be advisable to explain to them what they’re expected to be able to do. Give them some notice. You can turn an advance warning into a relationship-building opportunity. Ask them about things they’ve wanted to do, what they’ve been trying to achieve, and actually show interest in your clients.

Take Responsibility

You’ve made an error? Turned up late to a meeting? Accepting full responsibility, while recognizing the consequences of the error, shows that you’re prepared to take it like a grown-up. People respect that.

Tone Down Your Voice When Giving Bad News

Literally. Lower the tone of your voice and your rate of speaking. Generally, when people get excited or emotional about ideas they tend to raise their voice pitch and pace. When you’re giving bad news or feedback that could be construed negatively or critically, you want to give the impression that you are thinking clearly, logically and reasonably – not emotionally – and certainly not irrationally.

ALWAYS Begin with the Good News

When you have both good news and bad, start with the good. When people hear bad news, they have an internal stress reaction that causes them to tune-out other information. Try to ensure that the client fully comprehends and appreciates the entire message by making sure you give the good news first. Always give them something to feel good about.

Express Those Negatives as Positives

Rather than saying, “We can’t meet until Tuesday,” instead try, “We can meet up as soon as Tuesday.” It’s the same information, but wording it positively enhances your message. It makes the client feel important.

Try to Remind Them of the Bigger Picture

Sometimes clients don’t realize that the ‘bad news’ is in their own best interest. Try to always frame things inside the bigger picture. Yes, this is negative today—but how does it change the plan positively? Don’t let them go away feeling as though they failed.

Follow-up! Always Follow-up!

With some clients, a well-timed phone call after bad news goes a long way in proving to the client that you’ve gone the extra mile. “I just wanted to check with you to see how things are going with that discussion we had…” That raises the perceived value of your service without spending more money. Try it. People like to feel important.

YOUR VISION TORCH Series
Achieve Your Dreams, Ignite Your Vision, & Re-engineer Your Life Purpose

AVAILABLE: amazonbarnes and noble   

Vision Torch Banner1

More blog articles at www.yourinneryou.com
Dear Princess Column at: www.sentimentalnursewriter.com

Download your free sample here

Posted on

I Write…

once uponFormatting and uploading an e-book can be one of the most frustrating parts of publishing a book. It’s a completely different process to formatting a paperback or a hardcover, and it can be frustrating to see your perfect looking Word file turned into a jumbled mass of words when it’s uploaded and previewed. This blog article is all about formatting your e-book from your Word document. Just a few tips to help your frustration…

Fiverr Is Your Friend!

Yes, you can do it all yourself, but really, it’s much easier to let someone else do it. E-book formatting often costs around $100, but you can get it done for $15, or even less on Fiverr.

E-Books Are a Living Thing…

The most important thing is that the text works and is easy to read – so if you’re trying to do anything too complicated, let it go. Simple is usually the solution. Look at any mainstream published e-book – they rarely have special fonts or images and are super minimal.

You can’t set up everything exactly because readers need the ability to enlarge the text, change the font, and the e-book will look different on every device and previewing tool. Rather than add a lot of style, you need to remove as much style as possible and make everything very simple.

Start with Your Word file

The easiest way to make an e-book is to start by setting up your Word file the right way. Use automatic paragraph indents not tabs. Use the “heading1” style for all chapter titles, and check that a TOC is being made automatically. If you’ve done it right, you can use a simple online e-book conversion tool, or upload it straight to Kindle, or run it through Calibre, and everything should look just as you set it up in Word.

There Is No Page!

If you learn one thing about formatting an e-book it should be this: Inside an e-book, there is no page. This is the hardest thing for would-be e-book publishers to get their heads around, and I understand. It was hard for me too. Seriously.

Don’t Overdo the Fonts

Try to use the same font and font size throughout the book for both text and headings. Select a standard font face such as Times Roman or Verdana in 12-point size. Use italics in the text where appropriate, but no underlines. It makes everything else easier.

YOUR VISION TORCH Series
Achieve Your Dreams, Ignite Your Vision, & Re-engineer Your Life Purpose

AVAILABLE: amazonbarnes and noble   

Vision Torch Banner1

More blog articles at www.yourinneryou.com
Dear Princess Column at: www.sentimentalnursewriter.com

Download your free sample here

Posted on

I Speak…

once uponSometimes, even the best public speakers or performers find themselves in the worst possible position. They find themselves failing in front of an expectant audience. This blog post is all about the disasters that can befall a public speaker. Let’s hope these things never happen to you.

Losing Your Mind

At some point in time, you’re going to have a senior moment.  It happens to everyone. As our lives move faster and faster, it’s normal that our brains will occasionally get left behind.  What do you do?  The answer is: Wait.  It will seem like forever to you, but it will be only a few seconds in real time.  So wait it out.  The words will come to you.  Your brain will catch up with your mouth.  Just give it time. Sometimes you just need to be calm, kick back, and smile.

Unhappily Being Heckled

This happens more often than you might think. Some people really enjoy making themselves heard. The natural instinct is to avoid a heckler because the whole experience is unpleasant.  But fight the instinct on this one and do the counter-intuitive thing—stand up to the heckler.

Bad, Bad Technology

If you use technology, it will crash.  Seriously. At some point, it will crash. The answer is to have a version of your presentation ready to go – always – that doesn’t depend on technology.  Be prepared to tell good stories without those colorful slides.  Have a Plan B!

Greedy Speakers

Just as you have a non-tech version of your talk ready to go, you should also have a short version ready to go for the inevitable time when the speaker before you simply won’t stop talking.  That allows you to look like a hero for getting the agenda back on track.  In extraordinary circumstances, you can take your time out of the next part of the agenda, but get the conference organizer both to agree to it and announce it.  Otherwise, it’s your fault, and everyone will hate you for keeping them from their lunch. Don’t continue the greedy behavior of the speaker in front of you—change direction and win.

Audience Expectations

Sometimes, you will find yourself in front of an audience smaller than you expected. Be warm and thank them all for coming—then dive in with all your might. If you get a bigger crowd than you expected, try to get people seated as comfortably as possible and then keep eye contact with as many people as you can. If you are faced with a lot of noise—don’t worry—wait until they quiet down and start with a smile.

YOUR VISION TORCH Series
Achieve Your Dreams, Ignite Your Vision, & Re-engineer Your Life Purpose

AVAILABLE: amazonbarnes and noble   

Vision Torch Banner1

More blog articles at www.yourinneryou.com
Dear Princess Column at: www.sentimentalnursewriter.com

Download your free sample here

Posted on

I Write…

medFor many authors, the obvious way to get their book onto shelves as a paperback is by using the CreateSpace service. With numerous pros and cons, CreateSpace has been the market leader for some time now. I thought it would be a good idea for us to take an in-depth look at the platform and see if it could be the way forward for your book project…

The ISBN Issue

CreateSpace offers several options for ISBNs, and the most popular option, by far, is the free ISBN. Amazon will, for no charge, list your book so it can be ordered by libraries and academic institutions. This is part of Expanded Distribution. As ISBNs themselves can be pretty costly, this is a good alternative that will give you the freedom to publish at will.

Need a Barcode?

You don’t need to buy a barcode, which is necessary for printed books, because it is provided for free by CreateSpace. This is another major positive to using CreateSpace.

Looking for a Hardback?

Hardbacks are an important edition for many authors, and although several services offer them—CreateSpace is not one of them. This is one of the major negatives to using the CreateSpace service.

The Price of a Book

Your price per book—the price you pay CreateSpace if you want to buy copies for your own use—is the same for any size book with one hundred or fewer pages. There is, however, no volume discount for buyers. This is both a positive and a negative.

Keywords, Categories and Optimization

You choose a single category for your book in CreateSpace compared to the two you get when you use KDP to release your Kindle book. You have the option to input five keywords. Compared to Kindle, there are fewer SEO options.

Away from Amazon?

Your book will be available on barnesandnoble.com and on some other online stores if you select Expanded Distribution, which is free.

Counting Your Pennies

You can produce a print book for free if you are willing and able to create your own book cover, and templates for those are provided by CreateSpace. The other plus is that you don’t have to buy a printed proof, but most authors will want to see a hard copy before releasing their book to the general public.

YOUR VISION TORCH Series
Achieve Your Dreams, Ignite Your Vision, & Re-engineer Your Life Purpose

AVAILABLE: amazonbarnes and noble   

Vision Torch Banner1

More blog articles at www.yourinneryou.com
Dear Princess Column at: www.sentimentalnursewriter.com

Download your free sample here

Posted on

I Teach…

once uponThere are many reasons to seek out a life coach—but before you do, you should know a few facts about life coaching. Many people see it as an opportunity to go through therapy without going to see a therapist; others see it as the answer to all their problems—but there are certain realties you have to realize. Let’s take a look at them…

Focus – Life Coaching Allows You to Focus on Yourself

Many people often leave themselves behind. Life coaching actually puts you first, for perhaps the first time.  Life coaching takes the necessary time with you to discover your true values, goals, and talents, and will help you create a plan to fulfilling them. After all, YOU are important! Repeat that to yourself now—YOU ARE IMPORTANT!

Order – Life Coaching Gives You the Opportunity to Get Your Life in Order

In life coaching, you immediately take action. You stop being a person living on the sidelines, letting your life pass you by. A good life coach helps you understand yourself better and helps you to live a life aligned with your morals, values, and core beliefs.  It is NOT long-term psychotherapy. With support and encouragement, YOU are urged to sit in the driver’s seat in your own life. With your coach as your strongest advocate, YOU decide when you have met your goals. Try it!

Professional – Life Coaching Is Unbiased

When you have a life coach, you get to talk through your struggles with someone who is not going to interrupt you or push you towards what they think you should do. A great life coach would never make judgments or criticize your choices, but instead offers suggestions and give you the space and time to think through your challenges and options. Of course, everything you say to your coach will be kept in total confidence. It’s all about you.

Therapy – Life Coaching Is Not Therapy

Life coaching is never about treating mental illness and working through deeply rooted psychological issues. You should seek professional help in those situations. Therapy is great for people with psychological problems that require intervention with a mental health specialist. Life coaching is an empowering process for normal, healthy people to get help making their lives better, happier, and more fulfilled.

Fun – Yes, Life Coaching Can Be Fun

Expect to laugh a lot during your coaching sessions! Sometimes making change can be more than a little scary, but coaching is actually fun and empowering. It feels great to get things out in the open – so you can get clarity and take action.

Accountability- Life Coaches Hold You Responsible for Yourself

If you’re feeling negative and lacking in motivation, your coach will help you challenge limiting assumptions and beliefs you may have about yourself and the situations you find yourself in.  He or she will help you work through the issues that are preventing you from moving forward and, above all, keep you focused on your goals!

YOUR VISION TORCH Series
Achieve Your Dreams, Ignite Your Vision, & Re-engineer Your Life Purpose

AVAILABLE: amazonbarnes and noble   

Vision Torch Banner1

More blog articles at www.yourinneryou.com
Dear Princess Column at: www.sentimentalnursewriter.com

Download your free sample here