We’ve looked at some of the major ways to learn how to better your public speaking, but this week we are going to look at a few things it would be unwise to do. Many public speakers fall into these traps—but with a little bit of help, you will avoid them altogether and forge a successful and powerful speaking personality.
Don’t Forget to Tailor Your Speech to Your Audience
Ask yourself: “Who is my audience? What are their issues? How does my message actually help them? How much do they know about my topic? What will I ask them to do in response to my message?” All the best practices in public speaking depend upon this first tenet: Know Your Audience, and know them well enough to realize that they want what they want.
Those Wanderin’ Eyes
From beginners to veterans, the majority of speakers fail to maintain meaningful, sustained eye contact with their listeners. Lack of eye contact implies a list of offenses: insincerity, disinterest, detachment, insecurity, shiftiness, and even arrogance. To visually connect with your audience, try to maintain eye contact for at least two to three seconds per person, or long enough to complete a full phrase or sentence. Effective eye communication is the most important nonverbal skill in a speaker’s toolbox.
Yes, Your Mannerisms Can Be Annoying
There are, at least, twenty common tics to tackle, including: clenching or wringing your hands, pacing back and forth, keeping your hands in pockets, jingling change or keys, twisting your ring, gripping the lectern, licking your lips, adjusting your hair or clothing, fidgeting with a pen, bobbing your head, placing your arms behind your back, and touching your face. Record yourself speaking and watch the playback. Practice often to increase your comfort level and reduce anxiety.
You Didn’t Have Time to Rehearse?
Most great speakers prepare. To optimize their perception of you and get the outcome you want, perform the entire presentation aloud at least once, and the opening and closing at least three times. Don’t fall into the trap of thinking that you know what you are doing and saying, without having to put the work into presentation.
“That Speaker Lacked Energy…”
Enthusiasm is an audience’s most desired trait in a presenter. Conversely, a boring delivery — evidenced by a low monotone voice, dull facial expressions, and overall lethargy — is their most disliked trait. Ever see the movie “Ferris Bueller?” Think about that droning teacher and avoid channeling him at all costs. Increase your energy level. Speak expressively, smile naturally when you feel a smile is warranted, move naturally, and enjoy the moment. Just be the speaker everyone knows you can be.
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