I Teach…

sleepAs a coach, you have to be able to communicate with people. It’s crucial to keep the conversation rolling and to understand how people communicate. This blog article is all about communication. If you want to be able to really help people, you have to think like the people you are trying to help. Why don’t you try these new tips to try and get the best out of your coaching sessions?

What Subject?

It’s important for you to try and get a feeling for what the other person wants to talk about. Different people like talking about different things. Finding what the other person enjoys talking about could mean the difference between a humming conversation and a faltering one.

Be a Good Listener, Be a Good Friend

A conversation is a free flow of ideas. Those ideas, however, should be interconnected. If you listen closely to what the other person is saying, you’ll be able to store away nuggets of information that will keep the conversation going.

Be Aware of the World

When you run out of things to talk about in a conversation, it can be helpful to talk about other things that are going on in the world. Try and keep ahead of the news so you can find common points of interest with your coaching client. It’s good to be on the same page.

Body Language Says It All

People listen to your words and your body language when you’re talking to them. It is said that our body language accounts for 55% of whether we are liked. Nod every so often and lean forward, face the other person and don’t fidget. These are two important tips to know about your body language.

Project the Confidence Your Client Wants

It’s no secret that other people are naturally attracted to individuals who have confidence. It may seem unfair, but it’s a fact of life—people will judge you based on your own internal confidence. If your confidence level is high and you’re fun to be around, people will cut you breaks when conversation slacks, or make up for lulls in the conversation by trying harder themselves.

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I Write…

writingMaking the most of your content is important. Each article you write, or have written, should be promoted as a separate product. Promoting your content is almost as important as having content. This article will be about ways to make your great content even greater. We will look at how to maximize what you have.

Make Navigation Easier

Content that is difficult to find, read and enjoy – is a problem. Content that is difficult to navigate will often cause a potential client to leave your website. But using tags and categories is SO easy! Make it easier to find your content, make it easy to move onto more content, and make it easy for customers to get in touch with you. More than three clicks? Forget it. Try to keep it to just a couple of clicks.

Promote Your Content Inside Content

It’s great to have your ideal clients find and read your posts, but take it one step further … always include a next step, like reading a similar article or signing up for more information. Keep in mind you want them to stay on your site – reading your content – as long as humanly possible. Don’t make the mistake of thinking great content alone will make your customer stick around.

Keywords, SEO, Keywords, SEO

Your SEO and keywords make a big impact on potential clients finding your content – or not. Search engines help people find relative content. Their goal is to enhance user experience by helping them find what they’re looking for. When you use your keywords in an organic way, Google rewards you by increasing your search engine rank. Play the system, and the system will help you.

Share MY Content…

The most effective content is ’shareable‘ content. But what makes content shareable? It all comes down to social currency. In other words: What will the reader gain from sharing your content? Think about the types of comments, posts, and articles that you share online. What do they actually do? They often back up your position on a topic, feature something you care about, or make you look smarter or more important. Don’t dismiss shareable content.

Go Ahead and Share My Content…

The main point of creating content is to get your message in front of the right readers. When you have the right reader, consider that they probably have a lot of friends who fit the same profile. Encouraging them to share through social media gets your content in front of even more potential customers. Help yourself by helping your audience to learn from you. That’s all it is. You are helping others learn, and those people are helping you spread your word.

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I Teach…

once uponFor those of us who are new to coaching, this blog article is all about connecting with your customer. Sometimes it’s easy to build a relationship, sometimes it’s hard— but it is a crucial part of your work. You must be able to connect with the people who hire you. Let’s look at some steps that will help you build up your clients. It’s not as hard as you may think.

Warn Them, Inform Them… Let Them Know What to Expect

When you meet with a client for the first time, it would be advisable to explain to them what they’re expected to be able to do. Give them some notice. You can turn an advance warning into a relationship-building opportunity. Ask them about things they’ve wanted to do, what they’ve been trying to achieve, and actually show interest in your clients.

Take Responsibility

You’ve made an error? Turned up late to a meeting? Accepting full responsibility, while recognizing the consequences of the error, shows that you’re prepared to take it like a grown-up. People respect that.

Tone Down Your Voice When Giving Bad News

Literally. Lower the tone of your voice and your rate of speaking. Generally, when people get excited or emotional about ideas they tend to raise their voice pitch and pace. When you’re giving bad news or feedback that could be construed negatively or critically, you want to give the impression that you are thinking clearly, logically and reasonably – not emotionally – and certainly not irrationally.

ALWAYS Begin with the Good News

When you have both good news and bad, start with the good. When people hear bad news, they have an internal stress reaction that causes them to tune-out other information. Try to ensure that the client fully comprehends and appreciates the entire message by making sure you give the good news first. Always give them something to feel good about.

Express Those Negatives as Positives

Rather than saying, “We can’t meet until Tuesday,” instead try, “We can meet up as soon as Tuesday.” It’s the same information, but wording it positively enhances your message. It makes the client feel important.

Try to Remind Them of the Bigger Picture

Sometimes clients don’t realize that the ‘bad news’ is in their own best interest. Try to always frame things inside the bigger picture. Yes, this is negative today—but how does it change the plan positively? Don’t let them go away feeling as though they failed.

Follow-up! Always Follow-up!

With some clients, a well-timed phone call after bad news goes a long way in proving to the client that you’ve gone the extra mile. “I just wanted to check with you to see how things are going with that discussion we had…” That raises the perceived value of your service without spending more money. Try it. People like to feel important.

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I Write…

coachWhen it comes to writing content, there are hundreds of avenues you can take. From lists to articles about news events; from current issues to product reviews, the world is your oyster. But whatever you do, you would be well advised to follow some of the rules of content writing. Let’s take a look at this list and see what you can do with your content.

Make Your Content Valuable and Relevant

When internet users type a topic into a search box on any search engine, they expect the search engine results to provide information relevant to their search. If they click on your site and find irrelevant or outdated information, they will bounce from your site to the next result to find what they need.

Keep Your Content Concise

There is no need to belabor your point. Website visitors are skimmers and prefer to quickly review information. Don’t tie them down with reels and reels of information.

Keep on the Right Track

Visitors usually search very specifically and become frustrated if forced to work through a lot of information to find what they are looking for. If you have a very broad topic, consider breaking your content down and introducing one topic per paragraph so your readers can find specific information easily. You can also add links within your page content to related topics on other pages of your site rather than trying to include all your information on a single page. This will make your website infinitely more user-friendly.

Check and Recheck for Grammar and Spelling Errors

Nothing says unprofessional like a website full of spelling or grammatical errors. After you are finished copywriting, walk away from the content and come back later with fresh eyes. You may notice errors that might have otherwise been overlooked.

Use the Tried and Tested Method

Many bloggers and content writers swear by using the same technique. Put your conclusions at the beginning of your page content and work backwards from there. This puts your most important information front and center.

Write for Your Audience

You have probably heard of the importance of making your website content search engine friendly by using keywords, links, and other SEO techniques. This is important, but so is making your content readable and engaging for the humans visiting your site. After all, your goal is to convert visitors into customers. Use a conversational tone to connect with your audience, and avoid using too much fluff and marketing language.

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I Speak…

coachGetting to actually know your audience is a crucial part of giving a presentation. This blog article is all about actually knowing the audience you are going to talk to. Sincerity is one of your biggest selling tools. Being sincere will go a long way towards warming your audience to your presentation. But how can you be sincere if you don’t know your audience? Why don’t we find out?

Ask, Ask and Ask Again

The more you know about your audience, the better your presentation will be. A good public speaker will ask questions. Before you even get on the stage, you should meet with your demographic and find out about them. What would you like to know? How would you like to hear it? What would be crucial to you? Then you need to actually research the presentation area itself. How big is the room? How is it laid out? You need intel, and that should be your first priority. Know, ask and find out everything you can before you set up a presentation.

Let’s Get Personal, Personal!

If you can, you should try meeting your audience before the presentation. Who put the event together? Who is the boss? Who is the chairman? Find out and befriend these people. Once you have these people on side, the others will be a piece of cake. If you can connect with the decision makers, they will give you legitimacy and will help you create a relationship with the group as a whole.

Engage!

From the start, you should be looking to engage with your audience. Some audiences might enjoy plays on words, topical humor, political nuances, even raunchiness. A series of great questions may be the way to engage your audience. You need to be ready to actually get your hands dirty and engage with those people waiting to hear you talk.

Know, Know, Know Your Audience and What They Know

You are the expert on your subject. But how much does your audience know? This is a critical question that can make or break a presentation. No matter how slick and together you are, if you talk over everyone’s head, they’ll be baffled, not enthralled. On the other hand, if the audience is up to speed, they may find that your presentation is less than engaging.

Say “NO” to Being a Diva

No one likes a selfish speaker, and nothing derails a good presentation faster than a presenter who is more interested in presenting themselves than their subject. You must be authoritative and confident when you step in front of a group of peers, but you must never be cocky or over-confident. Focus on the material, not yourself, and you’ll go far!

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I Teach…

fear11Many life coaches themselves fail, and that failure can be caused by a multitude of problems they personally have not dealt with. These can range from not understanding the amount of energy and time required, not having a motivational touch, or simply life coaching only for money. To succeed in anything, you have to have a love for it—not just a desire to cash in. Let’s take a look at five reasons why coaching businesses fail.

You Aren’t Living It!

Why on Earth would you coach someone on something you don’t—or wouldn’t—do yourself? People can smell a lie a long way. If you want to be the best life coach in the industry, you need to do more than just learn and give your knowledge. You need to start living it! Walk the walk, and lead by example—don’t just lead with words.

You Just Haven’t Mastered It

There are coaches who are pretty good at a lot of different things and are so excited to share their knowledge with their clients, yet fail miserably to differentiate themselves because they are, frankly, a dime a dozen. The best thing you could do as a coach, for your coaching business and your clients, is to pick a maximum of 3 very specific topics to coach on. If you’re a life coach, which specific parts of life will you focus on? The more targeted and focused you are, the more focused your clients will be, and the better results both you and your clients will see. If you’re an expert—be an expert!

It’s Not You… It’s Me

Just because you are able to get people revved up, doesn’t mean you’re bound to be a great coach. In fact, the definition of motivate is to give someone a motive to do something. That does not mean they’ll actually do it. Most coaches can give great strategies. The difference in going from good to great in coaching is getting your clients to actually take action.

Your Own Motives Have Priority

As a business or life coach, it is imperative that you focus on what your coaching clients want and need, NOT what you personally want. Your motives should be their motives. The second you prioritize what you think is important versus what your coaching client thinks is important, you have failed.

A Single Approach Is the Wrong Approach

If you’re not getting through to your coaching clients, it’s not them, it’s you. When you have only one approach, your level of influence will suffer tremendously, and neither you, nor your clients, will see results. Having only one approach is like driving down a dead-end road; it’s unlikely you’ll ever reach your destination. Just because one approach or strategy worked for you before, it does not mean it’ll work every time.

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I Teach…

fear11We’ve discussed how coaches can succeed, but I’d like to talk a little today about how both you and your coach can fail. There are many reasons for a failure to happen—and they often do—but why? Let’s find out…

Both Parties Have to Want It

All too often, coaches are assigned to people who don’t think they need help or don’t want help. Imagine being approached after delivering a speech and being told by that person that your boss thinks you need a coach to help with your presentations. The immediate reaction of most people would be, “I don’t need help. I’m doing just fine.”

For coaching to be truly successful, the person receiving the coaching must want it. Otherwise, it will be like dragging a horse behind you with one hand tied behind your back. Eventually, you may succeed, but not without a series of constant uphill battles.

When Your Coach Shouldn’t Be Coaching

Anyone can call himself or herself a coach. But that doesn’t mean they have the expertise or the experience to improve your condition. Before engaging the services of a coach, ask them to provide specific examples of how they have helped people with similar objectives to yours achieve their full potential. Ask questions regarding their background, and don’t be afraid to probe deeply. There are lots of coaches who have no business coaching. Make sure yours doesn’t fall into this category.

Coaching in Perpetuity

An effective coach works with their clients to set objectives and measurements of success before the engagement begins. The coach gets the job done within an agreed upon time period and disengages when their work is done. Compare this to the model where a coach comes in to work on a specific issue and never leaves the organization. A good coach knows when his work is done and encourages their clients to soar on their own.

You Have a Mentor, but Not a Coach

Lots of people think they have coaches when in fact they have mentors. Ask one hundred people to explain the difference between a coach and a mentor, and you will most likely get a hundred different answers. Most people would agree, however, that there is a difference. Before you start looking around for a coach, you must determine what specifically you are looking to gain from this type of relationship. Once you’ve answered this question, you’ll know whether your needs are best served by a mentor or a coach.

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I Speak…

fear1Writing your speech is one thing—but performing it in front of others is another thing altogether. When you’ve written your speech, you may want to rehearse every inch of your performance. Just like acting, you need to think about a variety of things—the audience, your content, your emotions and the structure of your speech. This blog is all about preparation—let’s get to it!

Rehearse the Content

The first rehearsal is for the content. The first time, just try to get the words out. Don’t worry about what actors call ‘blocking’ — how you might move around. Just get the words out. Find out if anything needs to be changed or fixed. See how long it takes and how well the transitions work. Test it.

The Structure

Audiences today expect speakers to do more than simply read from a script or PowerPoint slide deck. They expect a more intimate conversation. As a result, it pays for the speaker to know the basic logical flow of the speech — not the exact words, but the main points, in order. Ideally, that’s what a speaker has in his or her head when he/she bounds up on stage and begins to chat with the audience. Get the logic of the speech down in a bulleted outline, and practice that. Rehearse just running through that outline, as if it were a very brief explanation. Then, embellish it by adding your supporting facts, your stories, and so on. Work your way up to the whole speech.

Rehearse Your Conversation

Work on finding out how you’re going to stand, to move, and where during the speech you need to do what. Don’t worry so much about getting the words perfect, but do feel the speech as a dynamic production of your body. Ideally, you’ll have someone tape you, so you can see how you’re doing.

Many people don’t think they need to walk through a speech physically — I’ll just run through the points in my head — but you do need to rehearse. I can always tell someone who hasn’t rehearsed, because sooner or later you’ll catch that deer-in-the-headlights look as the speaker thinks to himself, “I didn’t see that coming.”

Rehearse the Emotions

Emotion is captivating. We like to watch it on TV, which is why so many people watch reality TV shows even though they know they shouldn’t. We praise great actors and singers because they are practiced emoters. We even elect former actors to be president because they’re able to look authentic doing what they do best: playing a part. Don’t overlook the emotions of a presentation or speech.

Watch Yourself

Videotape yourself or use a tape recorder if you’ll be speaking on radio, in a webinar, or on a conference call. You literally need to experience yourself as others will. Watch, listen, and work on the rough spots. A painful activity? It can be. Is it helpful? Always!

Today’s digital recording equipment makes this aspect of rehearsing easier and more mobile than ever before. Make use of it!

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I Speak…

once uponOne of the greatest stresses of public speaking is nervousness. Now, we’ve talked about this before, and I would like to go through some really useful tips for getting over those last minute nerves. Picture this: You are standing backstage, waiting to go on and talk to 20,000 people about writing. Your stomach is churning; your head is pounding. You are scared. What do you do? Well, why don’t you try a few of these ideas…

Push, Push, Push That Door

Before you give your speech, find somewhere where you can be alone for just a few minutes and stand and face a door. Place both hands on the door at about shoulder height and push as hard as you can. After pushing, stand normally and try speaking out loud. See how much more relaxed your voice sounds. Do this before every performance, and you will see a difference.

Tongue-Along

Try sticking your tongue out as far as it will go and repeat a nursery rhyme. This will help open the back of your throat and help you sound more confident.  This should help you in your effort to be a better public speaker.

Breathe, and Breathe, and Breathe

Breathe in through your nose very slowly for a count of five. Then breathe out though your nose for a count of five. Repeat this three times, and you will have significantly lowered your heart rate, so when you start to speak you won’t sound like an express train. This is a beautiful way to help your speaking engagements begin smoothly.

And Squeeze…

Simply clench the muscles in your buttocks. Most clothes will completely mask your actions, and it will help you feel and appear more confident. Then smile. You are ready to give your speech!

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I Write…

once uponFormatting and uploading an e-book can be one of the most frustrating parts of publishing a book. It’s a completely different process to formatting a paperback or a hardcover, and it can be frustrating to see your perfect looking Word file turned into a jumbled mass of words when it’s uploaded and previewed. This blog article is all about formatting your e-book from your Word document. Just a few tips to help your frustration…

Fiverr Is Your Friend!

Yes, you can do it all yourself, but really, it’s much easier to let someone else do it. E-book formatting often costs around $100, but you can get it done for $15, or even less on Fiverr.

E-Books Are a Living Thing…

The most important thing is that the text works and is easy to read – so if you’re trying to do anything too complicated, let it go. Simple is usually the solution. Look at any mainstream published e-book – they rarely have special fonts or images and are super minimal.

You can’t set up everything exactly because readers need the ability to enlarge the text, change the font, and the e-book will look different on every device and previewing tool. Rather than add a lot of style, you need to remove as much style as possible and make everything very simple.

Start with Your Word file

The easiest way to make an e-book is to start by setting up your Word file the right way. Use automatic paragraph indents not tabs. Use the “heading1” style for all chapter titles, and check that a TOC is being made automatically. If you’ve done it right, you can use a simple online e-book conversion tool, or upload it straight to Kindle, or run it through Calibre, and everything should look just as you set it up in Word.

There Is No Page!

If you learn one thing about formatting an e-book it should be this: Inside an e-book, there is no page. This is the hardest thing for would-be e-book publishers to get their heads around, and I understand. It was hard for me too. Seriously.

Don’t Overdo the Fonts

Try to use the same font and font size throughout the book for both text and headings. Select a standard font face such as Times Roman or Verdana in 12-point size. Use italics in the text where appropriate, but no underlines. It makes everything else easier.

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