Writing content sounds very easy. It’s just a case of sitting down and pouring forth ideas, right? Well… it’s not really that easy. It has to be structured. You have to know what you are going to write, how you’re going to write it, and how the reader will react to it. You have to understand that the reader can click off your website at any moment. You want to keep them there, but you don’t know how. Why don’t you follow the rules of writing content? Let’s take a look at them.
What Do You Want to Achieve?
One major reason for taking your time when writing content is to decide what it is you want to say. What are you hoping your content will accomplish? Is the purpose of your article to explain how something works, put a customer on a determined conversion path, build brand trust? Whatever goal you’ve decided on, have it in mind before you start writing.
And Your Point Is…
Every piece of content you write should have a pretty big hook built into it. Whether it’s a current event, a problem, a joke or an educational piece, you want to decide how you’re going to draw people in. Keeping the hook in mind will help you frame your article and organize it in your head. It will also determine the writing style that you use. Give it a try.
Walk Like a Panther… Think Like Your Reader
Before you put your fingers to the keyboard, get into the heads of your audience because your content is for them. If you’re attempting to explain something, talk about it from their point of view. How deeply would they need something broken down? Which terms would they use? Where might they get confused? Put yourself in the place of your customers and write like they would.
Read Your Content Out Loud and Proud
If you want to improve your content, read it to yourself before you publish it. If you find yourself stumbling over something or think you’re being bland, it may turn your reader off. I never publish or commit to any piece of writing before I’ve read it aloud to myself several times. If you try this technique, you will find yourself writing much better content.
And Then Root Out the Typos
Everyone falls victim to typos. Be careful and re-read your work. Even the biggest books from the biggest publishers have a typo hiding in their best selling books. Take your time, root them out and then publish when you know you’ve done your best.
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