To be a true entrepreneur, you have to keep yourself ahead of the trends, and that’s part of what our Warrior Wednesday is about. We want to inspire you to achieve the very best you can, and we want to give you many of the tools that you will need to get there. This week, I’d like to look at one of the most puzzling aspects of modern business. Hashtags. If you are thinking about setting up your own business, building your own brand and succeeding where others have failed, you will need to master this very important cataloguing tool.
Let’s take a closer look at why hashtags are important and what they do…
Business and Marketing
Many major brands now have Twitter accounts, and some choose to create hashtags to promote specific events or campaigns. If you want to use Twitter as part of your business strategy, here are a few tips to keep in mind:
Consolidate your tweets: Choose a specific account that will represent your brand or business. Set up a business account, or designate one employee to tweet on behalf of the company. That way, users can find all of your tweets in one place.
Use relevant hashtags: See which hashtags other businesses in your field are using. If you’re promoting cheap airfare, you will want to use hashtags like #CheapTravel and #FlightDeals so users will find you when they search for those keywords.
Follow trends: See what hashtags are trending and make use of them — if they are relevant to your business. Using a popular hashtag that has nothing to do with your brand (for example, including #MileyCyrus in a tweet about cheap airfare) makes you look like a spammer and will hurt your credibility.
Create your own hashtag: If you want to create a special hashtag for an event or campaign, select one that hasn’t been used before and remind everyone to use it in related tweets. Be sure to include the hashtag in any promotional materials. Make it informative but short — for example, Mashable uses #MashReads to talk about writers who visit their HQ.
Generate buzz: Creating a contest, raffle or promotion is a great way to get Twitter talking about your brand. Users will be more likely to retweet your hashtags if they know they might win a prize by doing so. For instance, if you’re promoting a new confectionery shop called Candy Land, get Twitter buzzing by offering free treats to users who tweet #CandyLandPromo.
Remember, your hashtag’s visibility will depend on your privacy settings. If your Twitter account is private, only those authorized to see your tweets will have access to your hashtags. If you are using hashtags to increase your brand’s exposure, make sure your tweets are set to Public.
Twitter has a helpful list of best practices for using hashtags, but here are three key tips for all users:
Be specific: If you’re using a hashtag to join a conversation, make sure the hashtag is specific and relevant to your topic. If you’re talking about Obama’s healthcare plan, use #Obamacare instead of simply #Obama. A vague or generic hashtag like #health or #opinion isn’t effective, either.
Keep it simple: Hashtags, like links, look like spam if they are used too often. Three hashtags should be the maximum on Twitter and Facebook, but you can get away with more hashtags on Instagram and Vine. And don’t hashtag the same word twice (“#Gravity is a great movie! Everybody go see #Gravity”). It’s #redundant.
Give context: A tweet that contains only hashtags is not only confusing — it’s boring. If your tweet simply reads “#happy,” your followers will have no idea what you’re talking about. Similarly, if you tweet “#BreakingBad is #awesome,” you’re not really adding much to the conversation.
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