Tag Archives: lets go innovate

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I Write…

fear11We’ve talked at length about the importance of creating content that people can easily share and make use of. But what does that entail? What makes content worthwhile? Well… the secret is to know how to spread your content and make it noticeable. For example, a great title makes content useful. So do the right images and the trust level you have with readers. Have you wasted their time too often? Where are you sharing your content initially? Wait… why don’t we run through the list together?

Titles Matter More Than You Think!

Your title needs to be both engaging and relevant. Maybe that means making it something that hooks people from the start. But do keep in mind that there’s nothing more disappointing than being hooked by a title, only to be let down by the rest of an article. Don’t lie… but do grab.

The Right Time, The Right Place… The Right Look

There’s a science to including effective, attention-grabbing images in your blog posts to get more engagement. Did you know that if you mix text into the graphic, people are more likely to look at your image? This explains why infographics are so popular and bring such great rewards.

It’s Not You… It’s Me… I Don’t Trust Your Content

As a content sharing company, you have a hard life to lead. Did you know that you need to come off as credible and trustworthy source of information to your audience? Your readers will engage with content that seems genuine, speaks to them, and reflects your brand. You can do that by citing trustworthy sources, helping readers feel like you understand them well, or even by challenging industry norms with more enlightening ideas. Remember the old sales mantra: To sell is to help. The more you help, the more successful you will be!

Don’t Let Me Down

There’s nothing better than being able to share content with others—but finding that content is getting harder and harder. I hate to share things with my followers that are dull, misleading or boring. This should factor into the design of your content. Try to avoid putting anything together that will bore, mislead or make people regret sharing your content. You have to make sure you are not letting your audience down.

Sharing Is Loving

My advice would be to do a little research. Your goal is to find out which social channels can give you access to your designated audience. If you know that your audience hangs out on Reddit, you should most definitely share it there. Don’t be shy. Start sharing where your audience is caring.

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I Teach…

once uponWe’ve been talking about communication here for a little bit, and I would like to spend this week talking about the importance of being a “people” person. Now, that’s going to scare a few people out there. There are those of us who believe we are not “people” people. But everyone can learn to communicate with others, help others, and understand the needs of others. I’d like to look at some of the reasons communication skills are some of the most important skills a person can have.

Builds, Maintains and Creates Relations

Relationships are built and can be maintained by positive encounters with others. Communication will be key to this process – without effective skills, it will be difficult to properly construct and nurture productive relationships.

Want to Make Something AMAZING happen? Learn to Communicate

When people feel comfortable in openly communicating new ideas, cooperation and innovation will be at an all-time high. In addition, if they are unable to convey their ideas due to limited communication skills, it is likely that the idea will not be implemented to its full potential.

Growth Is Based on Communication

A lack of communication can lead to the collapse of any relationship. Let’s face it, without proper communication internally and externally, most relationships, including within groups and organizations, will struggle to survive. Communication can also lead to productivity and helps to avoid unnecessary delays in the implementation of ideas.

Looking After a Team? Communication Is KEY!

If communication within a workplace is encouraged, a more cohesive and effective team will emerge. Good communication within a team also tends to boost employee morale. When employees feel that they are well informed of the company’s direction and vision, they will feel more secure within their role. Regular internal communication can also lead to an improved work ethic if staff are reminded of achievements and feel that they are working towards a common goal.

Bad Management? Is Your Communication at Fault?

When managers are effective communicators, they are more able to inform staff adequately of their responsibilities and what is expected from them. Good communication skills also help managers to provide constructive feedback to their staff, build better relationships, and understand personal goals that staff may wish to work towards. Try it—it works!

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I Speak…

coachThey stare at you. You stare at them. The silence is deafening. You fidget. You can hardly breathe. You’ve delivered a speech that has kept your audience interested—yet now you are faced with closing it. How can you end your speech as confidently as you opened it? Is it possible? Of course, it is! Try some of these tips and close your speeches with the power of Kennedy, King or Obama.

Close with the Title

Use the title of your speech as your closing words. Last words linger, crystallizing your thoughts, galvanizing your message and mobilizing your audience. Leave them with a seed, a thought, an idea, and they’ll go forward to do great things.

The Invitation

If you want to motivate your audience to do something—invite them to succeed. Close with something that gives them a goal. This is a good way to bring about rousing applause from your audience.

The Circular Close

Refer back to your opening anecdote or quote and say: “We have arrived now to close where we began.” Reiterate the message you want your audience to remember. Summarize the main points and leave them knowing what you talked about.

The Challenge

If you were concluding a speech on the importance of acting, you could rouse them with the importance of participating. Take spectators and turn them into doers. Make them the center of attention, and give them a reason to go out and change their lives.

End with a Quotation

Find a famous quotation relevant to your message and use it like a lever to lift the close of your speech.

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I Speak…

sleepI would like to talk today about structuring a speech. It’s important to put together the right speech, in the right way. In this blog article, I describe five structures. I hope you take them and run with them. These five structures should cover most of the situations in which you find yourself speaking.  Each of these structures can be built to fit your purpose. Let’s look at them.

Problem-Solution Works In Your Favor

Persuasion. That’s why you are giving a speech. Begin by framing the problem. Then go as deeply as you dare into the problem, making both intellectual and emotional arguments for the severity of the problem.  Then go for it! Give the people your solution!

Going Through the Motions

If the subject has strong arguments on all sides of the issue, you may want to use this technique. Explain the problem, and then go through the possible solutions and thoughts of others. Try to give people as much information as you can and then go through all the arguments for solutions as carefully as you can. Give credit, show that you take all sides of the problem and all solutions seriously, then give people your own solution. This will give you credibility and people will listen to your argument with more care.

Tell the Story…

Yes, we are all interested in your new idea and your new product. But why don’t you tell us about it in an interesting way? Try to begin by describing the basic situation, giving only the relevant detail. Introduce a problem. A rival business? A problem in your sector? Then give people the resolution they truly want. Resolve the crisis and become the hero.

Stay in Order

Some hate chronological, some love it. But I think it’s best to start at the end of something. The result. Did you sell 8 million dollars’ worth of product? How did that feel? It must have felt good. Then go to the beginning and explain the situation you were in to start with. Then tell the story in order and bring people back to the success you ended with. This way you have “WOWED” your audience and showed them your path. It’s a winning speech strategy.

Demonstrate Like a Pro

Some businesspeople can do this better than anyone else. It’s salesmanship. Start with the reason. Why is this product or idea important? Why do people need it? What does it solve? Demo the idea and give people a reason to really root for it. Is it cool? Is it something that will save lives? Hint at the future and leave people wanting more.

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I Speak…

coachWe have been talking about public speaking over the last few weeks. We have discussed how to learn about your audience, how to create a rapport—but this week, I’d like to mention a few things that you should try to avoid. If you are planning to make a public speech, try to avoid falling into these tar pits.

“Can everyone hear me out there?”

Inexperienced speakers often make one big mistake. They walk out in front of their audience, tap their microphone and shout into it and ask if the people in the back of the room can hear them. If you’re speaking at a larger conference, there’s a good chance that someone has already checked the audio. It’s always a good idea to check it before you go on stage.

“Are you there? I can’t see you….”

When you’re on stage, the lights can be nearly blinding. But no one needs to know you can’t see anyone in the audience. Simply speak into the dark and give the best presentation you can. In fact, it might be better for you to forget that anyone is out there. Just try to give the audience the impression of your interest—look at them directly and… smile!

“Let me read my presentation to you!”

A presentation full of words is BORING. Use pictures, short phrases and bullet points. Try not to read your slides to the audience. That’s what their eyes are for. Everyone came to see you speak, to share your ideas, not read aloud. Any visuals or props you choose to bring along should only serve to enhance your speech. You’re the speaker—speak. Don’t read!

“I’m sorry… I didn’t prepare…”

Try not to start your presentation with an excuse like this. The people listening to your presentation are expecting you to do your best, regardless of how you feel or how much time you’ve had to prepare. If you don’t have a lot of time to practice, choose a topic that’s familiar to you. If you don’t feel well, keep calm and stay hydrated. Just get out there and entertain, educate and be a public speaker.

“Ermmmmmm…”

Try to avoid conversation breakers such as “um,” “erm,” “uh,” “you know,” and “like.” Using these words too often takes away from the effectiveness of your presentation. They are also distracting and make you sound unsure about what you’re going to say next. Try pausing if you must think of the right word. Just be calm, collected and don’t rush it. Rushing will cause you to have to use filler.

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I Write…

coachWhen it comes to writing content, there are hundreds of avenues you can take. From lists to articles about news events; from current issues to product reviews, the world is your oyster. But whatever you do, you would be well advised to follow some of the rules of content writing. Let’s take a look at this list and see what you can do with your content.

Make Your Content Valuable and Relevant

When internet users type a topic into a search box on any search engine, they expect the search engine results to provide information relevant to their search. If they click on your site and find irrelevant or outdated information, they will bounce from your site to the next result to find what they need.

Keep Your Content Concise

There is no need to belabor your point. Website visitors are skimmers and prefer to quickly review information. Don’t tie them down with reels and reels of information.

Keep on the Right Track

Visitors usually search very specifically and become frustrated if forced to work through a lot of information to find what they are looking for. If you have a very broad topic, consider breaking your content down and introducing one topic per paragraph so your readers can find specific information easily. You can also add links within your page content to related topics on other pages of your site rather than trying to include all your information on a single page. This will make your website infinitely more user-friendly.

Check and Recheck for Grammar and Spelling Errors

Nothing says unprofessional like a website full of spelling or grammatical errors. After you are finished copywriting, walk away from the content and come back later with fresh eyes. You may notice errors that might have otherwise been overlooked.

Use the Tried and Tested Method

Many bloggers and content writers swear by using the same technique. Put your conclusions at the beginning of your page content and work backwards from there. This puts your most important information front and center.

Write for Your Audience

You have probably heard of the importance of making your website content search engine friendly by using keywords, links, and other SEO techniques. This is important, but so is making your content readable and engaging for the humans visiting your site. After all, your goal is to convert visitors into customers. Use a conversational tone to connect with your audience, and avoid using too much fluff and marketing language.

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I Write…

once uponWriting content sounds very easy. It’s just a case of sitting down and pouring forth ideas, right? Well… it’s not really that easy. It has to be structured. You have to know what you are going to write, how you’re going to write it, and how the reader will react to it. You have to understand that the reader can click off your website at any moment. You want to keep them there, but you don’t know how. Why don’t you follow the rules of writing content? Let’s take a look at them.

What Do You Want to Achieve?

One major reason for taking your time when writing content is to decide what it is you want to say. What are you hoping your content will accomplish? Is the purpose of your article to explain how something works, put a customer on a determined conversion path, build brand trust? Whatever goal you’ve decided on, have it in mind before you start writing.

And Your Point Is…

Every piece of content you write should have a pretty big hook built into it. Whether it’s a current event, a problem, a joke or an educational piece, you want to decide how you’re going to draw people in. Keeping the hook in mind will help you frame your article and organize it in your head. It will also determine the writing style that you use. Give it a try.

Walk Like a Panther… Think Like Your Reader

Before you put your fingers to the keyboard, get into the heads of your audience because your content is for them. If you’re attempting to explain something, talk about it from their point of view. How deeply would they need something broken down? Which terms would they use? Where might they get confused? Put yourself in the place of your customers and write like they would.

Read Your Content Out Loud and Proud

If you want to improve your content, read it to yourself before you publish it. If you find yourself stumbling over something or think you’re being bland, it may turn your reader off. I never publish or commit to any piece of writing before I’ve read it aloud to myself several times. If you try this technique, you will find yourself writing much better content.

And Then Root Out the Typos

Everyone falls victim to typos. Be careful and re-read your work. Even the biggest books from the biggest publishers have a typo hiding in their best selling books. Take your time, root them out and then publish when you know you’ve done your best.

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I Teach…

coachFor those of you who are wondering about the possibility of working with a coach, I’d like to talk a little about the ways a life coach can actually add to your life and encourage change for the better. I think we’ve talked a lot about reasons for getting a coach, and finding the right coach—but today this is all about coaches and their abilities. For me, a coach has to be someone who has experience, expertise, wisdom and the ability to listen. For you, the coach may be someone who gives you confidence or helps you discover new things about yourself. Let’s take a good look at coaches…

Finding Your True Purpose

Life coaches know that finding one’s purpose isn’t something that requires meditating for a few years on a mountaintop. That’s just unrealistic. A good life coach knows that an individual’s true purpose comes from a special combination of their hidden talents and passions. A good life coach will help you uncover those talents and passions that will then reveal to you your true purpose in life.

Motivating YOU

Sometimes, when we least expect it, life punches us in the face. We lose our jobs, we lose a loved one, we fall into old bad habits, we sink into depression, and so on. And if left alone, it could take years – if ever – to get back to our old awesome selves again. A quality coach will help us move past these obstacles and learn from them.

Building Your Confidence

Whatever it is you do in life, you’ll do it better and with more enjoyment when you’re confident. The opposite is also true – even the simplest tasks can be outright terrifying when you don’t have the confidence you need. Life coaches understand this better than anyone else.

Developing Your Spirituality

As happiness and success starts flowing into your life, you may find yourself at a very interesting crossroads. While you are happy with how amazing your life has become so far, there’s still something, or several things, missing. These ‘missing’ pieces are why even the seemingly most successful people in the world still turn to life coaches for guidance. Everyone needs to heal, grow and develop.

Guidance, Guidance, Guidance

Have you ever read or heard news of superstar athletes, famous politicians, and influential politicians who make careless decisions that ruin their careers? That’s the danger of success – it can take you places where your character can keep up with you.

Your life coach may keep you from going too fast. They will keep you accountable both to your life plan and to your deepest values. That way, as your success grows, your character will grow in stride with it.

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I Speak…

coachMost people feel fear at some point in their life. When speaking in public, people can find themselves panicking. I hear from these people quite often, and I wanted to put together some tips that would allow people to really get to grips with their fear of public speaking. We all know that it can be terrifying to stand in front of ten, ten thousand, or ten million people and speak—but all it really takes is organization, practice and focus… Let’s take a look at the tips.

 

Organization Is Success

When you organize all of your thoughts and materials, it helps you to become much more relaxed and calm. When you have clear, organized thoughts, it can greatly reduce your speaking anxiety because you can better focus on the one thing at hand—giving a great speech.

The Two P’s—Practice and Prepare

Nothing takes the place of practicing and preparing for your speech. Write out a script of your key points, but don’t speak from it word for word. Prepare for your speech so well that you could answer any possible question thrown at you.

Afraid of Rejection? Don’t Be So Hasty…

“What if my audience hates my speech? What if they boo me off stage?” Try to eliminate all of your fears of rejection. The audience is there to listen to you for a reason.

Focus

When you speak, try to get into a rhythm or a flow. Keep you sentences short and to the point and repeat key points. A short pause in between points can add anticipation for what you are going to say next.

Watch and Learn from Yourself

Pay special attention to:

  • Your facial expressions
  • Your gestures and habits
  • Your body movements
  • How friendly you appear

When you have gentle expressions and a calm demeanor when you speak, you will be more welcoming to your audience.

Record your speech on your phone or video camera. Record yourself giving the talk from beginning to end. Then listen to it or watch it, and make notes on how you could make it better. Some people do not like listening to the sound of their voice on tape, so it is important that you get used to your own voice and speaking style.

Give Your Speech to Another Person

There are plenty of people you can practice on. Be sure to tell the person to be completely honest with you in their critique.

Examples of people you can practice on:

  • Your partner
  • Your close friends
  • Your parents

Speaking directly to another person with whom you feel comfortable will help relax you and give you experience with getting feedback from someone. If they have questions about your speech, it is likely that members of an audience will have the same questions.

There’s Always a Teacher

Find a talented coach or mentor. There are many groups that you can join to learn the art of public speaking. Toastmasters may be the choice for you. It is non-profit and helps people get over their fears by having them practice speaking on subjects over and over.

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I Write…

once uponMany people ask me about self-publishing. There are a lot of pros and cons, but the five I am going to discuss today form the backbone of the pro argument. Are these reasons enough for you to go upload your book to KDP?

Higher royalty rates

Traditional royalties were, and are, a pittance. The best royalties were 20 percent of net. With the digital revolution, Kindle, Apple and Barnes and Noble are paying 35%-70%, 55% and 65%, respectively. Just another reason not to throw away any ideas of self-publishing your book.

Bypass Tradition

The current digital revolution has changed the face of the publishing world. Before, digital authors had to go through publishers. Publishers controlled every element of the books they published. It was impossible to get books into bookstores without a publisher. However, with the digital revolution, this has all changed, and the self-published author can break tradition and appear on bookshelves alongside traditional bestsellers.

Control… You Must Have Control

Many self-published authors enjoy freedoms traditionally published authors could never have. Controlling content, the cover, the design and the marketing of their books is a huge appeal. So are you looking to control how your book is unveiled to the world—or are you just happy for someone else to do the work for you? The choice is yours.

Time

Most books get a shelf life of around 60 days in a store. One of the great advantages to self-publishing is that there is no limited timeframe for you to work within. The self-life of a digital book is… forever.

Cost controls

Even though you have to actually frontload the cost of producing your book, buying copies and promoting the book, authors who are self-published have said, in many cases, that it has been cheaper than buying copies through a traditional publisher, paying fees to be published or other expenses traditional authors incur.

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