Learn The True Power of #Hashtags This Warrior Wednesday!

once upon To be a true entrepreneur, you have to keep yourself ahead of the trends, and that’s part of what our Warrior Wednesday is about. We want to inspire you to achieve the very best you can, and we want to give you many of the tools that you will need to get there. This week, I’d like for us to continue looking at #hashtags. In recent years, the #hashtag has become important to marketers at every stage. Some of the biggest companies in the world have used #hashtags to the greatest effect on #Twitter.

Let’s see how they did it…

#TweetFromTheSeat—Charmin

Just to prove that even a mundane company like Charmin can compete—we are going to start this list with one of their most successful campaigns. This is a prime example of a company really getting to grips with their product—and it was surprising to see such innovation from a toilet paper manufacturer like Charmin. The tissue company broke out of its ‘boring’ niche with the campaign #TweetFromTheSeat, which had people use that hashtag when they were, well… most likely to use it.

#PutACanOnIt—Red Bull

Recently popular drink company Red Bull came away with the prestigious “Best Use of a Hashtag” Shorty Award with its #PutACanOnIt campaign. Though the hashtag was created by Red Bull, it was inspired by a photo the company found on Twitter wherein the photographer is seen holding a Red Bull can above a Mini Cooper to make it look as though it was a trademarked Red Bull car.

#OreoHorrorStories—Oreo

Oreo, a company notorious for a fantastic social media presence, really outdid itself when it created one of the most fun Halloween hashtags of all time. The cookie company created quick, Oreo-themed parodies of popular horror films. This campaign helped the company maintain their position with today’s buyers.

#ShareaCoke—Coca Cola

Coca Cola has had some seriously amazing marketing initiatives over the years. From the classic “I’d Like to Buy the World a Coke”—all the way through to the Twitter age. One of the best examples of their advertising genius in the modern world is the unique way they rigged their vending machines to interact with customers.

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